Most website visitors decide within the first three seconds of viewing a website whether they will stay there or move on to another website.
One of the best ways to grab your visitors' attention is by the proper use of design and images - your hotel website has to create instant desire.
Secondly, the visitor must be able to quickly find what he is looking for - whether it is your latest special offer, hotel directions or your lunch menu.
Finally, we need to build in elements throughout the site that will trigger them to take action - request your hotel brochure, pick up the phone or book a hotel room online.
But how does this visitor find your hotel website in the first place?